What is the 'hidden under' display om Fuji?

Fuji features a unique, modern control panel designed in Korea, combining intuitive operation with a sleek, minimalist appearance.

The control panel uses a MoTouch-style press-button interface, designed to make selecting programmes and operating the cooker simple while maintaining Fuji's clean, contemporary aesthetic.

Hidden LED Display

One of Fuji's standout design features is its ice-white LED display.

The display has a clever "hidden-under" design, meaning the controls and display remain discreet when the cooker is not being used. The bright LED information only becomes clearly visible when required.

When illuminated, the display is:

• Bright and easy to read

• Sharp and clear

• Discreet when not in use

• Designed to complement Fuji's modern appearance

This gives Fuji a particularly clean look compared with conventional rice cookers where the display and controls are permanently visible.

Designed for Simplicity

The control system has been designed to make Fuji's extensive range of cooking programmes easy to access without compromising the appearance of the appliance.

The result is a sophisticated, minimalist control panel that combines modern Korean design with a bright, highly legible LED display — technology that's there when you need it and discreet when you don't.