Why are you selling your own brand rice cookers?

Yum Asia has been the home of Zojirushi in the UK and Europe since 2006. Over the years, we have worked extensively with Japanese rice-cooking technology and developed a detailed understanding of how these technologies work, as well as which features and functions provide the greatest benefit to customers.

Through this experience, we recognised that existing rice cookers did not always meet the needs of every customer. Some premium models offered excellent functionality but were outside the budget of many consumers, while more affordable models often lacked some of the features and cooking functions that customers were looking for.

We therefore set out to develop our own range of rice cookers, drawing on many years of experience with Japanese rice-cooking technology. We spent considerable time researching, designing and refining the range, with a particular focus on the needs of people who enjoy Asian food and, above all, on producing consistently great-tasting rice.

The result is the Yum Asia range of rice cookers, each designed with a specific purpose and customer in mind:

• Bonsai – Bento rice cooker (YUM-EN06B/W/Y/G/B/P)

• Kotori - Mini donburi rice cooker (YUM-

• Kumo – YumCarb low-carb/reduced-sugar rice cooker (YUM-EY10D/L)

• Tsuki – Mini rice cooker (YUM-TS04W/T)

• Panda – Mini rice cooker (YUM-EN06/W/G/SG/SGW)

• Sakura – Multifunction rice cooker (YUM-EN15/W)

• Bamboo – UMAI Induction Heating (IH) rice cooker (YUM-IH15/B/2)

• Fuji – UMAI Induction Heating (IH) rice cooker

• Hotaru -UMAI Induction Heating (IH) rice cooker (YUM-IH05G/W)

Our approach has always been to combine our knowledge of Japanese rice-cooking technology with our own product development experience, creating rice cookers that offer the cooking performance, functionality and features our customers actually want, while providing options at different price points.