What makes Yum Asia basmati rice special?

At Yum Asia, we believe that great rice starts with selecting the right grain from the right growing region.

We carefully source our Super Kernel Basmati rice from selected farmers in Pakistan, choosing growing regions renowned for producing high-quality Super Kernel Basmati. From cultivation through to export, the rice is subject to rigorous quality control.

Once harvested, the rice undergoes thorough inspection by experienced rice specialists before reaching our rice mill. There, it is carefully sorted, processed and quality checked to ensure that only rice meeting our strict standards is selected for export.

Super Kernel Stands Out For A Reason

There are several varieties and grades of Basmati rice available, which can make choosing the right one confusing. We chose Super Kernel Basmati only after months of extensive testing.

We tested different rice varieties using both rice cookers and traditional saucepan cooking methods, assessing everything from grain length and texture to aroma and, most importantly, taste.

Super Kernel stood out because of its combination of:

• Long, slender grains

• Excellent texture

• Distinctive Basmati aroma

• Beautifully separated grains when cooked

• A naturally delicious flavour

The result is a Basmati rice that we believe delivers the ideal balance of aroma, texture, appearance and taste – whether cooked in one of our rice cookers or using a traditional saucepan method.

We didn't simply choose a Basmati rice. We tested it, compared it and selected the variety we felt produced the best overall eating experience.